Brand Identity & Strategy
The core concept behind Moods Ice Cream was to make the brand an expression of fun, energy, and emotions—where every flavor represents a different "mood." This was brought to life through a melting, fluid-inspired design, bright color contrasts, and a logo that embodies the playfulness of ice cream dripping in the summer heat. Key Elements: Brand Name: “Moods” emphasizes how ice cream is an emotional treat, making indulgence a personal experience. Visual Identity: A bold, playful typography style mimicking melting ice cream to evoke fun and excitement. Color Palette: A mix of hot pink, yellow, and white for a high-energy, eye-catching appeal. Brand Voice: Lighthearted, expressive, and engaging—encouraging customers to "Choose Your Mood!"
Packaging Design & Retail Strategy
Packaging was designed to be a statement piece, ensuring the ice cream stood out both in retail freezers and in customer hands. Custom Cone Sleeves: Featured abstract melting patterns in vibrant pink and yellow, making them visually distinctive.
Instagrammable Design: Every cone became a shareable moment, with striking contrast and bold color combinations.
Flavor Representation: Each ice cream color was curated to match an emotion or mood, reinforcing the branding.
Visual Impact: The bright, bold packaging grabbed attention instantly in a crowded freezer section.
Social Appeal: Designed to be highly photogenic, increasing organic marketing through user-generated content.
Social Media & Digital Engagement
Since Gen Z and Millennials are Moods' primary audience, social media played a crucial role in brand growth. 📌 Instagram & TikTok Strategy: Vibrant product photography with dynamic compositions.
Playful storytelling, where each ice cream represents a different mood.
Engaging challenges encouraging followers to share “What’s Your Mood?” with a scoop. Influencer Collaborations:
Partnered with food influencers to create viral content around unexpected ice cream color combos.
Leveraged TikTok trends to create shareable, bite-sized content.
Hashtag Campaign: #ChooseYourMood encouraged customers to engage by picking their favorite ice cream based on how they felt. Result: Increased brand visibility and organic engagement, leading to strong customer-driven marketing.