Video is the most valuable content type for achieving social media marketing goals. 93% of companies have acquired new customer(s) via social media videos. Half of social media users prefer video over other types of content. People share video content with friends twice as much as any other type of content.

In-app purchases increased by 500% as per TikTok stats of 2018-19. TikTok also saw an additional jump of 380% in 2020-21.  TikTok revenue grew by 60% in 2021. 61% of TikTokers mentioned that they tend to buy from brands they see advertised. Brands create only 3.7% of the content on TikTok. TikTok has 59.3 million followers on its own platform.

Facebook Watch attracts upward of 1.2 billion users per month. Two to five minutes is the length to shoot for to get the most engagement on Facebook. 62% of people report increased interest in a product after viewing a related Facebook video.

• 91% of users watch videos on Instagram weekly.

• ​​​​​​​43% of social media users watch Instagram Stories more than other types of video content on the network.

• ​​​​​​​73% of businesses report acquiring new customers from an Instagram Story.

As anyone who has ever scrolled through their Twitter feed knows, video is integral to the platform’s appeal.

• Tweets with video get 2.5 times more replies, 2.8 times more Retweets, and 1.9 times more likes.

• ​​​​​​​​​​​​Tweets with a video get 10 times more engagement than those without video.

As the second-largest search engine (behind Google), YouTube is more than just a platform where you can watch dog videos after work.

• More than 500 hours of video are uploaded to YouTube every minute.

• ​​​​​Users are twice as likely to buy something if they saw it in a YouTube video.