Design Development
- Typography: A smooth yet slightly playful handwritten-style logo to balance authenticity with approachability.
- Color Palette: Vibrant matcha green as the hero color, complemented by white and small accent colors (blue, brown, beige) to distinguish flavors.
- Illustrations: Unique floral and organic forms with dynamic layouts to create visual differentiation across product variations while maintaining brand cohesion.
- Layout & Composition:
- Clean, minimalistic yet eye-catching and energetic.
- Key product descriptors (e.g., "Velvety," "Mild," "Extra Strong," "Creamy") placed in small, easy-to-read accent bubbles.
- Balance of negative space to ensure clarity and aesthetic appeal.
Execution & Finalization
- Packaging Testing: Ensuring colors pop on shelves and stand out against competitors.
- Photography & Branding: Styled product shots (e.g., cans floating on water) emphasize the refreshing and premium nature of the drink.
- Consumer Appeal: Designed to attract health-conscious millennials and Gen Z, who appreciate both functionality and visually appealing branding.
Outcome
The Miyako Iced Ceremonial Matcha branding successfully fuses Japanese matcha tradition with a bold, modern aesthetic, offering a visually engaging, premium, and refreshing experience that resonates with today’s beverage market.
