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START Project

Design Project Moods Ice Cream

Moods Ice Cream Brand Identity & Packaging Design: Develop a bold, playful, and expressive brand identity for Moods Ice Cream, capturing the emotional and sensory experience of indulging in ice cream. The goal was to create a visually striking and energetically fun aesthetic that appeals to young, adventurous, and experience-driven consumers.

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Design Development

  • Logo & Branding:
    • A playful, liquid-like logotype that reinforces the melting ice cream theme.
    • The name "Moods" is emphasized with a whimsical, splashy effect, making it instantly recognizable.
  • Packaging Design:
    • Custom-designed cone sleeves featuring bright pink, yellow, and white swirl patterns, making the cones visually bold and Instagram-worthy.
    • Ice cream scoops in unexpected colors (blue, pink, white, red, yellow, brown) to enhance the fun, experimental feel of the brand.
    • The consistent drippy theme across branding and packaging strengthens brand identity.
  • Photography & Presentation:
    • The high-energy product arrangement emphasizes motion, excitement, and variety.
    • Bright, contrasting backgrounds create an eye-catching, pop-art-inspired aesthetic.

Execution & Outcome

The Moods Ice Cream brand identity successfully delivers an immersive, sensory experience, translating the fun and indulgence of ice cream into a bold visual narrative. This Instagram-friendly, energetic branding is designed to attract trend-conscious, social media-driven customers looking for an expressive, feel-good treat.

Concept & Inspiration

  • Emotions & Fun: Ice cream is a mood booster, and the branding reflects playfulness, joy, and spontaneity.
  • Drippy, Melty Aesthetic: Inspired by the natural melting of ice cream, the design incorporates fluid typography and wavy patterns that give a sense of motion.
  • Vibrant Colors: A high-contrast palette of pink, yellow, and white conveys energy, happiness, and indulgence.
  • Typography: The custom hand-drawn, bubbly font mimics melting ice cream, adding a sense of dynamism and personality.

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