This is how Basker came to life—a beer that invites everyone to become a beer discoverer. The name, derived from the English verb “to bask in something,” conveys a sense of pleasure and peacefulness, which is reflected both in the taste and the subtle design. The visual identity emphasizes the personal connection between the maker and the consumer—hand-drawn taste palettes symbolize the brewer’s wish to share knowledge and quality with others. Amidst the bold and loud labels of competitors, Basker stands out with its clear and understated packaging colors, such as ivory and lilac. The product’s name and technical details, presented in black font, take center stage, capturing the taster’s attention. A unified product system provides an opportunity to explore different flavors under a single, cohesive identity—Basker.
