A few case studies

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-Wendy L. Smith

Drive Engaged Traffic with Earned Media

Web Design | SEO | Social Media | Google | More Revenue

The Situation: Malone’s a long standing neighborhood restaurant needed a digital refresh. They had a outdated website, and very little online presence. They wanted to grow their customer base outside of the current 3 mile radius. 

The Solution: Levelup Social launched a new search engine optimized website, Updated Malone’s Google Business page every week with offers, updates and photos. Created a killer social media strategy. Executed quarterly photoshoot to capture new menu items, guests and behind the scenes footage.

The Success: Through strategic content integrations, Malone’s saw posts reach 85% more people and activate 65% more engaged users. in addition to our remarkable success with our social media efforts, the newly launch website site showed a 125% increase in web traffic, a 3.2 Google ranking and 34% increase in revenue.


Post Reach



Engaged Users







Open Rate

Launch Campaign

Social Media | Paid Ads | Social Media | Google | Successful Opening

The Situation: Louisiana Bistreaux planned to open its third restaurant in Atlanta’s Buckhead area. They wanted to create buzz around the new opening, engage current consumers, and gain new ones prior to opening day to ensure its success.

The Solution: Levelup Social took to the web, updating the new location on Google with opening date and weekly progress updates. We created a Facebook and Instagram page showing the progress of the building and menu creation. We spent $400  on awareness ads, posted updates on partner pages, and website. Engaged with influencers, inviting them to experience the cuisine and share their experiences. We also invited media outlets for soft opening and private tastings. We created anticipation through our food focused email campaign with special offers.

The Success: Through our strategic digital marketing initiatives, Louisiana Bistreaux Buckhead began trending on social media. Follower and Fans shared our content. Influencers shared posts and recommendations of the new location.  Our targeted social media ads generated over 300K impressions. Engagement average of 40% . Email open rates of 30% and higher. Opened 18% ahead of budget.


Online Ordering | Touchless Menu | Social Media | Increased Revenue

The Situation: The Pandemic hit the U.S. causing stay in place orders, and uncertainty. Paschal’s remained closed for two months following the stay in place lift. Planning a safe takeout only reopening with limited staff, and no advertising budget was the situation. Things just got real!

The Solution: During the restaurant’s closure, Levelup Social continued managing Paschal’s social media platforms. Creating engaging content,  transparency about the uncertainty of the future,  inspiring quotes, recipes, and showing gratitude for the community’s support. Once the date was set for a limited service reopening, the LevelUp team jumped into action. Boosting the number of social media posts each day, sharing coming soon updates and the excitement of takeout coming soon. Creating touchless QR code menus, updating website with online ordering, promoting family meals to go, and no contact pickup and delivery options.

The Success: Staying engaged during mandatory closures kept Paschal’s relevant. Updating the restaurants online technology and staying connected with the community allowed Paschal’s the opportunity to successfully reopen for takeout with enough business to make up for the months the restaurant was completely closed. Spending just $125 in targeted social media ads garnered a 10:1 ROI and generated an explosion of online ordering, nearly overwhelming the restaurant. 

restaurant social media marketing
Grand Opening Cynthia Bailey


Website Design | Social Media Management | Brand Awareness

The Situation: Owners Juan, Gee and Zo partnered together to open an all day brunch spot in College Park. The opening would be fast and furious. Very little lead time to get the word out.

The Solution:  We jumped in and went to work. Creating a Google Business page, website, and IG and Facebook pages. Optimized the website for searchability. Built links to social media and began an aggressive organic social media campaign (no paid ads)

The Success: Successfully opened with a loyal following. Nearly 10k IG followers in four months. Serving 2000 per day. Opening a second location in less than six months of opening. Now that’s pretty darn awesome!

Gullah Geechee Good

Social Media Management | Email Marketing | Graphic Design | Reputation Management

The Situation: A little over a year old restaurant looking for social media management  

The Solution:  We deployed social media influencers to capture and curate engaging content. Interview customers for feedback and posted three times per day, every day. Responded to every review on google and yelp offer solutions when needed and share upcoming events. Monthly email campaigns with 45% open rates and 35% click through. 

The Success: Grew their account to 20k+ followers (IG), increased engagement by 35%, increased reviews by an entire star, and increase revenue by 22%.

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