THE POWER OF WIFI
Challenge: As the full service marketing agency for Louisiana Bistreaux, performing web site development, social media, digital marketing, and creative campaigns, our challenge was maximize ad campaigns and show ROI.
SMART idea: We invested in Zenreach, installing free WIFI which tracked customer data through their social media login to access free wifi. We then ran social media ads targeting existing customers and optimizing campaigns based on engagement of potential customers.
Impact: Increased repeat business by 23% and new business by 30% by using existing customer data. Total spend: $500 in ad spend and $99 in Zenreach equipment. ROI: 10:1
Challenge: New Client Wolf Photo hired our agency to increase online retail performance, along with manage social media, website management, reputation mgmt, content marketing and digital marketing.
SMART idea: First we optimized their website with local and technical SEO, next we created powerful and compelling email campaigns focused on educating consumers on taking better selfies, photography, and printing their phone camera rolls.
Impact: Increased online sales by 40% along with in-store purchases by 25%. Organically increased social media following by 130%.
LEVERAGING SOCIAL MEDIA
Challenge: As the full service marketing agency for Paschal’s, a historic soul food restaurant, performing social media, digital marketing, creative design, email/ad campaigns, and website management. Our challenge was to capture a new generation of customer.
SMART idea: Take to social media, utilize channels favored by targeted audience. Partner with influencers to share the rich history of civil rights and southern hospitality of the establishment. Sharing a photos of civil rights leaders who turned to Paschal’s for a safe place to meet fellow protesters after being released from jail and strategize over amazing soul food.
Impact: Successfully created audience meeting the desired demographics including area HBCU student who never heard of the restaurant before. 18% increased new business.
At LevelUp Social, we leverage technology, data, and analytics to help you generate significant leads for your business and drive more traffic to your website. Ready to scale?
With our years of experience in the hospitality industry, if there is only one digital marketing agency you can trust to help you achieve your marketing goals, it is LevelUp Social!