engage audiences with increased Online Presence
Learn About Our Social Media Marketing Strategy
What's Trending Now
The “social” part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues. That meant a switch to more social media activity online, and a shift in behaviors — some expected and some unexpected. If you manage a social media account, you may certainly feel like your wheels are spinning to move towards the right audience.
Brand accountability will remain top of mind in 2021 as issues with misinformation and public outcries will continue.
Don't Miss Out
As pandemic recovery unfolds and people find their confidence to step into public spaces, brands will find the opportunities to connect virtual experiences to customer experience. The promise of dynamic immersive content bringing innovative brand value will finally emerge.
- Understand social concerns of the customers you want to court.
- Have a plan in advance on how and when to share thoughts on issues so that your brand image is not damaged.
Company Strengths at a glance
Our Strong Points
- Knowledge of the digital environment to create more interactive campaigns.
- Can leverage all virtual platforms to understand the target audience
- Have a better understanding of customer behavior to meet any objective
- Highly proficient at data segmentation and setting up personalized campaigns
Tailor-Made Digital Marketing
Customized Social Media Strategy
Growing your audience also means discovering conversations around your business and industry that matter the most. Making assumptions is bad news for marketers. We rely on data.
These numbers speak directly to which networks your brand should approach and what types of content to publish. Here are some key takeaways as of 2021:
- Facebook and YouTube are both prime places for ads due in part to their high-earning user bases.
- The majority of Instagram and TikTok‘s users are millennials or Gen Z, signaling the strength of bold, eye-popping content that oozes with personality.
- Women vastly outnumber men on Pinterest, which is noted to boast the highest average order value for social shoppers.
- LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter.
Bespoke Marketing Plans
We'd love to share our knowledge and experience
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals.
A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal.
Stay Connected
Identify your buyers persona. A buyer persona is a description of whom you want to attract. This can include age, sex, location, family size, job title, and more. Each buyer persona should be a direct reflection of your business’s customers and potential customers. Therefore, it’s critical that business leaders all agree on what your buyer personas are.
- Age
- Level of education
- Social networks used
- Industry
- Job responsibilities
Think Ahead
Plan your entire year and continue looking forward. Marketing plans can be adjusted along the way, the key is having a plan. When the pandemic of 2020 happened, those with solid marketing plans were able to pivot quickly. Must haves for every marketing plan.
- Executive Summary
- Target Customers
- Unique Selling Proposition (USP)
- Pricing & Positioning Strategy
- Distribution Plan
We Solve Real Problems
what can we do for you?
Social Media
Create (and curate) engaging social content. No surprises here. Your social media marketing strategy hinges on your content.
SEO
Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information.
PPC
PPC is all about relevance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring. For example, if a user searches for “blue running shoes,” an advertiser can show an ad speaking to “blue running shoes.”
Let's Get Social
Starter
- Social Media strategy
- Content Plan Creation
- Custom Graphics
- 20 Social Media Posts
- Ad creation – ad spend not included
- Community Management
- Page Management / Engagement
- 15 Photos per month
- Monthly reporting
Pro
- Social Media strategy
- Competitor Analysis
- Content Plan Creation/Curated Content
- Custom Graphics
- 80 Social Media Posts
- Facebook Ad Campaigns set up
- Ad creation – ad spend not included
- Community Management
- Page Management / Engagement
- 30 Photos per month
- Monthly reporting
- Page Optimization
- Tracking Setup
- Facebook/IG Shop Creation
- Lead Form Creation
- Monthly reporting
