At its core, SEO focuses on nothing else but expanding a company’s visibility in the organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages.) And in turn, drive more visitors to the site, increasing chances for more conversions. In short, SEO drives two things — rankings and visibility.
Rankings This is a process that search engines use to determine where to place a particular web page in SERPs. Visibility This term describes how prominent a particular domain is in search engine results. With high visibility, your domain is prominent in SERPs. Lower search visibility occurs when a domain isn’t visible for many relevant search queries. Today, more people use search engines to find products or services than any other marketing channel. 18% more shoppers choose Google over Amazon. 136% more prefer the search engine to other retail websites. And B2B buyers conduct up to 12 searches, on average, before engaging with a brand. Search engines have a single goal only. They aim to provide users with the most relevant answers or information. This is important to understand when optimizing your website, Google My Business page, and Social Media accounts. Creating seamless user experience is our superpower.
Our Team will: Research keywords and develop a strategy Review your website to optimize or develop your website using this strategy Optimize Meta tags Local SEO optimization (if local) Key Phrase Optimization Analytics and Conversion tracking Reporting To deliver the right information to users, search engines analyze two factors: Relevancy between the search query and the content on a page. Search engines assess it by various factors like topic or keywords. Authority, measured by a website’s popularity on the Internet. Google assumes that the more popular a page or resource is, the more valuable is its content to readers. Ready to LevelUp?
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