Louisiana Bistreaux

Niche

Date

Role

Services

Restaurant

16.12.2023

Marketing agency

SMM, Website development

Niche

Restaurant

16.12.2023

Date

Role

Marketing agency

Services

SMM, Website development

[ goal ]

SEO - Driving a 250% Increase in Organic Traffic for a Multi-Location Restaurant Chain

Challenge:

‍Louisiana Bistreaux wanted to improve local search rankings and attract more organic traffic for its four locations. Despite having a great reputation, its online presence wasn’t converting enough local searches into reservations.

‍Strategy & Execution:

Conducted technical SEO audit and optimized site speed, meta tags, and structured data.
Implemented local SEO strategies, including Google Business Profile (GBP) optimization and geo-targeted keywords.
Created SEO-optimized blog content and landing pages for “best Cajun food in [city].”
Built high-quality backlinks through PR outreach and guest posting.

[ solution ]

What 

we did ?

Website Revamp: The outdated website was overhauled, incorporating modern design elements, improved navigation, and interactive features. This aimed to create a seamless user experience. Results: ✅ 250% increase in organic website traffic in 6 months

SEO Optimization: A detailed SEO audit was performed, followed by the implementation of on-page and off-page optimization techniques. Relevant keywords and phrases were integrated to enhance search engine rankings. ✅ 55% growth in Google Maps visibility leading to a surge in reservations ✅ Top 3 ranking for “Cajun restaurant near me” in all four locations ✅ 30% increase in online orders from organic search

Social Media Strategy: Louisiana Bistreaux's social media profiles were revamped, with consistent branding and engaging content. A content calendar was created, ensuring regular posts across platforms, and strategies for building a loyal online community were implemented.

Email Campaigns: Targeted email campaigns were launched, featuring promotions, special offers, and updates. This allowed for direct communication with the restaurant's customer base, increasing customer retention and engagement.

Paid Advertising: Strategic paid advertising campaigns were executed on platforms like Facebook and Instagram, targeting potential customers based on demographics, interests, and location.

CONCLUSION

The LevelUp Social Marketing campaign yielded remarkable results.

LevelUp Social Marketing successfully transformed Louisiana Bistreaux's digital presence, achieving substantial growth in social media followers, website traffic, and revenue. By responding to the challenges of an outdated online presence and leveraging various digital marketing strategies, the restaurant not only weathered the pandemic but expanded its business with confidence.

+14200

Social media following

+250%

Web Traffic growth

+35%

Revenue grew

+22%

More foot traffic

+4

Opened location

The LevelUp Social Marketing campaign yielded remarkable results.

LevelUp Social Marketing successfully transformed Louisiana Bistreaux's digital presence, achieving substantial growth in social media followers, website traffic, and revenue. By responding to the challenges of an outdated online presence and leveraging various digital marketing strategies, the restaurant not only weathered the pandemic but expanded its business with confidence.