Miyako Matcha – Brand Identity, Packaging & Visual World

CLIENT: Miyako SERVICES: Brand Identity • Packaging Design • Creative Direction • Visual Production • Campaign Assets

We developed a brand system centered around:

A signature oversized flower icon—soft, abstract, and full of personality

High-contrast neon green as the hero color, signaling freshness, energy, and a new era of matcha

Playful typography with a handwritten feel

Color-coded flavor tags for quick product recognition

Taglines built for a modern caffeine culture, like “Caffeine, but make it cute” and “Cold, green & caffeinated.”

The result is a brand that is instantly recognizable, irresistibly photogenic, and built for virality.

We crafted a can design that commands attention from every angle:

Clean, minimal layout with bold shapes

Large floral illustrations representing flavor and vibe

Ice-fresh photography concepts highlighting hydration, energy, and bold taste

A can shape and palette designed to dominate on TikTok, in fridges, and on retail shelves

Every can tells its own story, while still living cohesively within the Miyako brand ecosystem.

To bring Miyako into the real world, we produced:

Splash photography for digital ads and web

Outdoor poster mockups for beach boardwalks and cityscapes

Branded merch concepts, including tote bags with the signature flower

Packaging stacks and product-in-motion visuals for launch campaigns

All assets were crafted to showcase Miyako as a fun, refreshing, lifestyle-driven beverage—not just another matcha drink.

Miyako’s identity blends modern wellness culture with youthful energy.
It’s clean, cute, caffeinated—and completely unforgettable.

From packaging to campaign visuals, LevelUp Social delivered a cohesive, disruptive brand world ready for scale, retail expansion, and social media domination.