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Moos Ice Cream – Whimsical Brand Identity & Flavor-Focused Packaging
Brand Identity
CLIENT: Moos Ice Cream
SERVICES: Brand Identity • Packaging Design • Creative Direction • Mascot Development • Retail Experience • Campaign Assets
A Mascot-Driven Identity Full of Personality
The heart of the brand is Moos, an expressive, minimal mascot that instantly captures attention. We designed Moos to be:
Friendly, lovable, and iconically simple
Highly adaptable for packaging, merch, signage, and digital content
A visual cue for fun, comfort, and quality
The character became the anchor of the brand, making the product instantly recognizable and emotionally engaging.
Packaging That Pops on the Shelf
Moos packaging was designed to be bold, bright, and deliciously modern:
Vibrant color-blocked pints for quick flavor recognition
Clean typography paired with playful illustrations
Large, friendly visuals of Moos that make every pint feel like a collectible
A crisp, minimal layout that feels premium while still fun
Whether on freezer shelves or in customers’ hands, Moos packaging is built to spark curiosity and inspire repeat purchases.
A Flavor Experience Told Through Design
Each flavor is given its own personality and moment:
Distinct color palettes
Flavor-specific icons and patterns
A playful descriptor written in Moos’ own “voice”
Photography concepts highlighting texture, creaminess & indulgence
Every pint becomes a story — and an experience — before the lid even comes off.
Campaign Creative for a Joy-Filled Brand
We produced a range of visual assets that express the spirit of Moos:
Whimsical lifestyle imagery
Vibrant ad concepts for digital & social
In-store freezer decals
Merch & collectible Moos-branded items
Animated versions of the mascot for reels and ads
Every touchpoint reinforces the idea that Moos brings a little extra happiness to your day.
Building a Brand People Want to Hug, Scoop & Share
Moos Ice Cream is more than a product — it’s a mood.
A moment of sweetness.
A brand that invites you to smile before you even taste it.
With a cohesive identity, character-driven storytelling, and standout packaging, LevelUp Social helped position Moos as a next-generation ice cream brand ready to win hearts, freezer shelves, and social media.
A Playful, Modern Ice Cream Brand Built to Delight All Ages
Moos Ice Cream partnered with LevelUp Social to transform their brand into a fun, imaginative, and irresistibly charming experience. We set out to create a visual world that blends nostalgic joy with modern, clean design — a brand that feels as good as the ice cream tastes.
Our goal:
Bring Moos to life as a lovable character and a stand-out brand in the frozen dessert aisle.
