Background
Disruptive Play: We blended AI-powered content with cultural storytelling — highlighting Paschal’s civil rights history alongside modern dining experiences. Updated online systems: Website revamp, added online ordering, created social media accounts to reach targeted audience.
Social media campaigns used nostalgia hooks + trending formats to capture attention.
The Challenge
The primary challenge: A historic Atlanta restaurant struggling to connect with younger audiences while honoring its legacy.
Our Approach
Disruptive Play: We blended AI-powered content with cultural storytelling — highlighting Paschal’s civil rights history alongside modern dining experiences. Social media campaigns used nostalgia hooks + trending formats to capture attention.
Results
✅ 200% Increase in Foot Traffic – After the stay-at-home order was lifted, demand surged, requiring additional staffing to accommodate new customers. ✅ Expanded Revenue Streams – Online ordering and takeout options brought in new revenue that had not previously existed. ✅ Enhanced Digital Presence – Website traffic increased significantly, leading to greater brand visibility and engagement. ✅ Stronger Community Connection – Customers engaged more deeply with Paschal’s history, creating a loyal and engaged audience. ✅ Social Media Growth & Engagement – Posts featuring historic figures and interactive storytelling led to a higher reach and engagement rate.
⎯ Recent Blog
Blog
Highlights
Aug 27, 2024
Top 10 Reasons Why Digital Marketing Experts Are the Key to Online Success
Digital Marketing
In today’s fast-paced digital world, businesses can’t afford to rely on traditional marketing alone. Customers live online, whether they’re scrolling through social media, searching Google, or opening their emails.
Nov 4, 2025
Revamping Your Content Marketing Strategy
Nov 4, 2025
Maximizing Results with AI Marketing Tools
