⎯ Latest Project

Paschal’s Restaurant

Website Development, Reputation Management, SEO, Social Media Management

Background

Disruptive Play: We blended AI-powered content with cultural storytelling — highlighting Paschal’s civil rights history alongside modern dining experiences. Updated online systems: Website revamp, added online ordering, created social media accounts to reach targeted audience.

Social media campaigns used nostalgia hooks + trending formats to capture attention.

The Challenge

The primary challenge: A historic Atlanta restaurant struggling to connect with younger audiences while honoring its legacy.

Our Approach

Disruptive Play: We blended AI-powered content with cultural storytelling — highlighting Paschal’s civil rights history alongside modern dining experiences. Social media campaigns used nostalgia hooks + trending formats to capture attention.

Results

Results:

Gen Z engagement surged with a 3x increase in social interactions.
Weeknight covers rose consistently from local HBCU students.
Paschal’s became relevant again to both history lovers and foodies, filling tables across generations.

👉 From “yesterday’s legend” to today’s cultural hotspot.

⎯ Recent Blog

Blog

Highlights

27 Aug 2024

Top 10 Reasons Why Digital Marketing Experts Are the Key to Online Success

Digital Marketing

In today’s fast-paced digital world, businesses can’t afford to rely on traditional marketing alone. Customers live online, whether they’re scrolling through social media, searching Google, or opening their emails.