Founded LevelUp Social Marketing in Atlanta.

Early focus: restaurants, hotels, and local lifestyle brands.

Launched core services: social media, content, and community engagement.

Landed first multi-location hospitality client.

Standardized monthly social/content calendars and promo cadences.

Introduced basic paid social to amplify offers and events.

Added PR/media pitching and influencer activations around food & events.

Began story-led campaigns tying cuisine to culture and neighborhood pride.

Deployed UGC and review-generation playbooks.

Formalized Facebook/Instagram + Google Ads funnels for restaurants.

Built offer testing frameworks (BOGO, LTOs, seasonal menus).

Introduced basic dashboards for campaign reporting.

Systematized tracking: UTMs, goal frameworks, and audience segmentation.

Prototyped loyalty + CRM integrations to connect promos to visits.

Launched evergreen remarketing for menu viewers and cart abandoners.

Kept clients visible during shutdowns with empathy-driven social series.

For Paschal’s: history/recipe stories and interactive “this or that” posts.

Advised operational innovation (e.g., robot waiter exploration) to offset staffing shortages.

Accelerated curbside/delivery messaging and gift card pushes.

Restarted event-based PR and “welcome back” activations.

Scaled retargeting to convert pent-up demand into reservations.

Expanded into healthcare and philanthropic campaigns while deepening hospitality.

Migrated reporting foundations toward GA4; standardized Looker-style scorecards.

Built playbooks for seasonal promotions, graduations, and holiday catering.

Piloted loyalty/rewards concepts tied to POS and email/SMS journeys.

Tightened press angles around community impact, chef stories, and menu innovation.

Ramped creative testing across Reels/TikTok for short-form conversion.

Paschal’s: civil-rights heritage storytelling to reach Gen Z & Millennials.

Louisiana Bistreaux: NOLA-vibe performance creative, lunch specials, catering pushes.

Tastee Spoon & Gabe’s: event series, wine dinners, and TikTok-first content.

Managed social security crises (IG hacks), pivoted to TikTok growth while restoring accounts.

Repositioned as The AI-Powered Restaurant Growth Agency.

Launched LevelUpGPT for on-brand content and workflows.

Built real-time BigQuery Studio + Looker dashboards; GEO (Generative Engine Optimization) playbooks.

Campaign highlights: T’s Brunch Bar themed brunches; Glacier Ice Bar launch; AJT Foundation partnerships (“Drafting Dreams. Changing Futures.”); Circle Care/Care Circle health access initiative naming and narratives.

Codified proprietary frameworks: 90-Day Growth Accelerator, Algorithm Assassin (SEO), Device Domination (Ads), Brand Intelligence & Strategy.