Geofencing
Advertising

Geofencing Advertising for Hospitality LevelUp Social: Digital Disruptors

Turn real-world locations into ROI—drive visits, bookings, and orders with GPS-precise ads.

What Is Geofencing (and Why It Wins in Hospitality)?

Geofencing advertising uses GPS, Wi-Fi, and mobile location data to draw a virtual boundary (a “fence”) around real-world places—your competitors, office towers, event venues, hotels, campuses, and more. When people enter or have recently visited those locations, we can serve them relevant ads across mobile, desktop, connected TV/OTT, and in-app placements. The result: hyperlocal reach, better intent signals, and measurable foot-traffic lifts.

Perfect for: restaurants, bars, food halls, hotels, resorts, entertainment venues, event promoters, ghost kitchens, and multi-location brands.

How Geofencing Works (Step-by-Step)

1. Define Targets – We map precise polygons around competitors, event venues, trade shows, airports, campuses, stadiums, and high-value neighborhoods.

2. Capture Audiences – Devices seen inside those polygons are added to your high-intent audience (privacy-safe).

3. Serve Ads Everywhere – Deliver creative across mobile apps, web, social, streaming/CTV, and DOOH partners.

4. Retarget & Nurture – Keep your brand top-of-mind with frequency-balanced retargeting and offer-based follow-ups.

5. Attribute & Optimize – Match ad exposure to foot traffic, online orders, reservations, calls, and revenue to scale what works.

Proven Hospitality Geofencing Strategies

Geo-Conquesting (Competitor Fencing)

• Draw polygons around competing restaurants/hotels.

• Serve ads with “switch & save,” “faster seating,” “chef’s special,” or “book direct for perks.”

• Add daypart rules (e.g., lunch 11–2, dinner 5–9, late-night 10–2).

Event & Venue Targeting

• Fence event venues (conferences, concerts, sports) and retarget attendees with post-event offers.

• Hotels: fence airport terminals and convention centers to capture last-minute bookers.

Workplace & Affinity Targeting

• Polygon fence office towers, hospitals, film sets to influence weekday lunch/dinner.

• Target college campuses for budget-friendly meal promos.

Household Extension & Lookalikes

• Extend from device-level to household IP for omnichannel reach (mobile + desktop + CTV).

• Build lookalikes from your best in-store guests or loyalty members.

Weather-Aware & Time-Sensitive Rules

• Trigger Gumbo & Soup ads on cold/rainy days; Patio & Oyster ads in warm evenings.

• “Happy Hour Now” near commuters 4–7 PM within 2 miles.

Offer-Fueled Retargeting

• If a fenced user views your menu or taps directions, retarget with limited-time add-ons: free appetizer, $2 oysters, chef tasting, room-upgrade code.

Geo-Framing (Past Visitors)

• Build audiences from people who were at a location during a past date range (e.g., last month’s festival) and reactivate them with new offers.

Creative That Converts (Hospitality Best Practices)

• Message-Market Match: Name the venue/event/area in copy for instant relevance.

• Proof & Pull: “4.7★ on Google · 10 min away · Free valet.”

• Speed Hooks: “Seated in 10 mins,” “Kitchen open late,” “Direct booking saves 12%.”

• Visuals: Signature dishes, cocktails, rooms, ambience, team moments.

• Offers: Time-boxed promos drive urgency without discounting your brand.

Measurement & ROI (What We Report)

• Store Visit Lift: Incremental foot traffic from exposed vs. control.

• Revenue Signals: Online orders, reservations, calls, e-gift, catering inquiries.

• Engagement: CTR, view-throughs, video completion, map taps, “Get Directions.”

• Audience Insights: Top fences, times, creatives, neighborhoods.

• Budget Efficiency: CPA/CPV/CPL and ROAS modeling with your POS/booking data.

Why LevelUp Social: Digital Disruptors

Hospitality is our lane. We blend AI-driven audience modeling with hard data from your POS, loyalty, and GA4 to build campaigns that don’t just reach people—they fill seats and rooms.

What sets us apart

• Hyper-precise polygons & QA (no sloppy circles) for maximum relevance.

• AI audience expansion to scale the fences that actually convert.

• Real ROI storytelling—dashboards that your GM and CFO both love.

• Multi-location mastery—budget split testing by neighborhood/daypart.

• Creative sprints—offer testing, chef features, “near me” copy, and UGC.

• Hands-on optimization—we adjust fences, bids, and frequency weekly.

Sound like your speed? Let’s build a pilot that proves lift in 30 days.

Use Cases & Playbooks

Restaurants/Bars

• Competitor lunch steal: Fence nearby fast-casual chains; rotate “in-by-30” lunch promise.

• Game day takeovers: Stadium and sports bars fenced with beer + wings bundles.

• Late-night savory: Fence nightlife corridors 10 PM–2 AM with kitchen-open messaging.

Hotels/Resorts

• Airport & convention capture: Fence terminals, baggage claim, and expo halls; retarget with direct-book perks.

• Attractions & theme parks: Family packages and shuttle messaging during peak hours.

• Meeting planner conquesting: Fence competing conference hotels during site visits.

Catering & Private Events

• Fence wedding expos and corporate campuses; retarget planners with tasting invites and booking incentives.

Frequently Asked Questions

Q1: Is geofencing privacy-compliant?Yes. We use aggregated, consented data and privacy-safe partners. No personally identifiable information is shared.

Q2: How precise is the fence?We use polygon geofencing for property-level accuracy and rigorous QA to avoid spillover.

Q3: Can you prove foot-traffic lift?We pair exposure data with visit attribution and can model incremental lift vs. control groups. When possible, we align with your POS or reservation data.

Q4: What budget should I start with?Most single-location pilots start between $2,500–$8,000/mo. Multi-location brands scale from there based on density and goals.

Q5: How fast will we see results?You’ll see early directional signals within 1–2 weeks; we typically optimize into strong performance within 30–45 days.

Ready to turn nearby foot traffic into diners and bookings?