The W Hotel Grand Opening – A Cotillion with a W Twist

A reimagined Southern cotillion ball, infused with the W Hotel’s bold, irreverent style. The vision was a high-society coming-out party—but make it fashion-forward, modern, and disruptive.

Creative Activations

1. Floral Couture & Champagne Gowns
Models were dressed in jaw-dropping designs:

• A full ballgown constructed from real flowers and cascading ribbons.

• A champagne skirt that held flutes of bubbly, served directly to guests by the living centerpiece.

2. Guerilla Glamour (Pre-Event Teasers)
To build anticipation in the days leading up to the opening:

• A branded acrylic truck with models in W robes engaged in playful pillow fights, parading through the city streets.

• A model in a W robe riding a Segway, handing out W Hotel promotional materials and invites.

• At the GA-400 toll booth, models in W-branded T-shirts paid drivers' tolls, gifting them a surprise taste of W hospitality.

These activations created viral moments and community excitement long before the doors opened.

Event Highlights

• Star-Studded Guest List:
The event attracted Atlanta’s elite and beyond:

• The Real Housewives of Atlanta

• Queer Eye cast members

• Atlanta Braves players

• Dozens of high-profile influencers, models, and tastemakers

• Venue Buzz:
The hotel opened its doors 80% full, with VIPs and celebrities booking suites and rooms.

• Whiskey Blue Rooftop Lounge:
Operated by The Gerber Group, Whiskey Blue became an instant hotspot, featuring:

• Panoramic Buckhead skyline views

• Handcrafted cocktails

• Chic lounge vibe with curated music that set the tone for Atlanta nightlife