T’s Brunch Bar Ad Campaign (January 2025 – March 19, 2025)
T’s Brunch Bar launched a multi-channel digital advertising campaign from January 2025 to March 19, 2025,
Digital Domination to the T
The Challenge
Aiming to increase brand awareness, drive foot traffic, and boost online engagement. The campaign leveraged Facebook and Google Ads to target food lovers, brunch enthusiasts, and local diners.
Increase brand visibility and engagement
Drive more traffic to the website and social media pages
Convert online interest into actual foot traffic and reservations
Improve ad click-through and conversion rates
Our Approach
Highly effective targeting & engagement: The significant increase in reach, clicks, and conversions suggests well-optimized audience targeting and compelling ad creatives.
Multi-channel success: Facebook and Google Ads together contributed to a substantial boost in online engagement and in-store visits.
Ongoing potential: The campaign is still active, with opportunities for further optimization in audience segmentation and ad placements.
Our Results
Reach: 403K (+101%)
Unique Users Reached: 59,553 (+151%)
Outbound Click Rate: 6.03% (+23%)
Link Clicks: 52,091 (+204%)
Overall Impressions: 864K (+156%)
Click-Through Rate (CTR): 10.38% (+16%)
Conversion & Engagement Metrics
Facebook Ads Conversions: 161 (+847%)
Google Ads Conversions: 7,704 (+7%)