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Tastee Spoon

Caribbean Cuisine with a Twist

Disrupting Social with Something Tastee

The Challenge

Despite a loyal customer base and great food, Tastee Spoon was struggling to get traction on TikTok. The brand had a fun personality and great visuals—but lacked a content strategy built for discoverability, emotional connection, and virality.

They needed:

  • Rapid awareness boost

  • Better engagement with younger audiences (Gen Z and Millennials)

  • A way to highlight their unique vibe—without paid ads

Our Approach

LevelUp Social deployed its “Content That Clicks” Framework using the 3 Es: Entertainment, Emotion, and Edibility.

🔥 Key Elements:

  • Cinematic B-Roll of jerk chicken, plantains, mac n cheese, and robot server Irie Milly

  • Relatable Voiceovers tied to trending sounds (e.g. “You ever eat something so good it make you wanna cry?”)

  • Jump Cut Humor showcasing the food and reactions (edited to match Gen Z viewing habits)

  • Hashtag Stacking to tap into TikTok’s For You algorithm: #TasteeSpoon #AtlantaEats #CaribbeanTikTok #FoodieFinds #RobotWaiter

    The Results

  • In under 24 hours:

    • 43,000+ Views organically

    • 1,200+ Likes

    • 240 Shares

    • 300+ Saves

    • Followers grew 4x in 48 hours

    • Foot traffic increased by 17% that weekend, confirmed via Toast POS reports

    • Customers started coming in saying, “I saw y’all on TikTok!”

    What Made It Work

    ✅ Authenticity over polish ✅ Fast-paced editing matched with cultural humor ✅ Food close-ups with texture and steam ✅ Highlighted robot server = curiosity hook ✅ Leveraged TikTok’s discovery tools, not just hashtags


    "We’ve never had anything take off like this. It brought people into the restaurant and made them fans before they even took a bite." — Tastee Spoon Owner


    This single TikTok video became a launching pad for:

    • A new content series (“This Meal Should Be a Crime”)

    • Tastee Spoon’s adult happy meal box launch

    • New catering inquiries from TikTok viewers

    Takeaway

    You don’t need millions to go viral—you need a strategy built for how people consume content. At LevelUp Social, we help restaurants like Tastee Spoon tap into scroll-stopping moments that drive real-world revenue.

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