Paschal’s Restaurant
A historic Atlanta restaurant with a rich history of Civil Rights and Community Connections
Disruptive Play
The Challenge
The primary challenge: A historic Atlanta restaurant struggling to connect with younger audiences while honoring its legacy.
Our Approach
Disruptive Play: We blended AI-powered content with cultural storytelling — highlighting Paschal’s civil rights history alongside modern dining experiences. Social media campaigns used nostalgia hooks + trending formats to capture attention.
The Results
✅ 200% Increase in Foot Traffic – After the stay-at-home order was lifted, demand surged, requiring additional staffing to accommodate new customers. ✅ Expanded Revenue Streams – Online ordering and takeout options brought in new revenue that had not previously existed. ✅ Enhanced Digital Presence – Website traffic increased significantly, leading to greater brand visibility and engagement. ✅ Stronger Community Connection – Customers engaged more deeply with Paschal’s history, creating a loyal and engaged audience. ✅ Social Media Growth & Engagement – Posts featuring historic figures and interactive storytelling led to a higher reach and engagement rate.