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Gabe's Downtown

Louisiana Bistro with Signature dishes and house-made sauces

Small Bistro Big Impact

The Challenge

As Gabe’s Downtown prepared for expansion to Villa Rica, they needed a robust digital strategy to build anticipation, ensure a successful opening, and maintain strong customer engagement. The goal was to:

  • Build brand awareness for the new location.

  • Drive reservations and foot traffic from day one.

  • Enhance online visibility and search rankings.

  • Increase social media engagement and follower growth.

  • Strengthen email marketing to convert potential customers.

  • Optimize PPC campaigns for maximum ROI.

Our Approach

Solution: Social Media Management:

  • Created compelling content that told the story of Gabe’s expansion, featuring behind-the-scenes glimpses of the new location’s progress.

  • Designed interactive posts, countdowns, and teaser videos to generate excitement leading up to the grand opening.

  • Leveraged influencer collaborations and local community engagement to boost brand credibility and organic reach.

  • Implemented a consistent posting schedule to keep customers informed and engaged, leading to a 42% incrLevelUp Social: Digital Disruptors crafted a multi-channel digital marketing strategy integrating social media management, website enhancements, email marketing, SEO, and PPC to ensure maximum visibility and customer engagement.

Website Management & SEO:

  • Revamped the website with optimized pages for the new location, ensuring smooth user experience and mobile responsiveness.

  • Improved site speed and usability, enhancing customer navigation and reservation bookings.

  • Conducted in-depth SEO keyword research and optimization, securing first-page rankings for “best Cajun restaurant in Villa Rica” and related searches.

  • Integrated a reservation system that streamlined online bookings.

Email Marketing:

  • Developed a pre-launch email sequence to notify existing and potential customers about the grand opening.

  • Sent exclusive VIP invites and early reservation access to subscribers, generating pre-launch buzz.

  • Created targeted email campaigns that led to a 38% increase in open rates and a 27% increase in click-through rates.

PPC Advertising:

  • Launched a hyper-targeted Google Ads and Facebook Ads campaign to attract local customers.

  • Focused on high-intent keywords and audience retargeting, leading to a 5.2x return on ad spend (ROAS).

  • Implemented geo-fencing strategies around competitors and high-traffic areas, driving a significant increase in walk-ins.

The Results

  • Sold out reservations for opening weekend and weeks thereafter.

  • 4.8-star average rating from early reviews, solidifying Gabe’s as a must-visit dining spot in Villa Rica.

  • 34% increase in website traffic, with a surge in reservation bookings.

  • Tripled social media reach within the first two months.

  • Significant local press coverage, reinforcing Gabe’s reputation in the community.

Conclusion:

Through strategic digital marketing and innovative tactics, LevelUp Social: Digital Disruptors helped Gabe’s Downtown exceed expectations, ensuring their Villa Rica expansion launched with overwhelming success. With continued growth, customer loyalty, and an engaged digital audience, Gabe’s Downtown stands as a prime example of how a well-executed digital strategy can drive tangible business results.

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